Course Name: AMZ Seller Summit 2018
Download Size: 7.1 GB
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AMZ Seller Summit is a virtual event during which 20+ experts share their insights and expertise on subjects covering Amazon listing optimization, product launching strategies, external traffic and much more.
Product and Market Research
Are you wondering why your product is not selling? One of the main reasons Amazon FBA sellers fail is because they do not know how to do product and market research the right way. They invest a lot of money in the wrong product, list it on Amazon, and everytime they check their Amazon Seller Central app, they see nothing but 0s or negative dollar amounts. This is discouraging and would scare a lot of new sellers into quitting.
But you do not have to be like those sellers. Because there are ways to know exactly what shoppers are buying on Amazon. Learn the secrets of product and market research during this special session.
Alibaba and the Canton Fair in China come to mind when most sellers think about sourcing products, but there are other effective ways to source that are unknown to many sellers. Most never heard of the many tradeshows that take place in China every year. Being familiar with these tradeshows and what they can offer could give you an advantage over your competitors.
Learn more about these little-known resources and how they can help your Amazon business.
Having great product photos is one of the best ways to turn an Amazon shopper into a buyer. Photos that look unprofessional could erode the potential buyer’s trust, but beautiful photos help make customers visualize a positive experience using your product even if several others are selling the exact same thing.
Learn why great photography and photo editing is essential to a great Amazon listing and how it can increase your sales.
Copywriting Tips, Tricks
Amazon shoppers read your product title, features and even your product description to determine whether or not your product is actually want they want or need. Since they cannot test or even hold your product before they buy it, you have to sale your product through words. You can have the best product on the market with the best benefits, but if you fail to effectively express that in your listing, you could lose sales to your competitors.
Let our experts show you how the best copywriters are using words to turn Amazon shoppers into committed customers.
Product Launch Strategies
Another big reason why Amazon FBA sellers fail is because they do not know how or when to launch their products. It is so important to launch your products correctly. After you have found your supplier and are ready to begin selling, you should have the perfect launch plan already in place.
Learn how to craft powerful product launches that will keep you ahead of other sellers in your product market. Do not let a bad launch keep you from making the sales you really want.
Top Amazon sellers use several different methods to spread the word about their products and attract more customers. One of the ways they do this is by taking advantage of influencers. Influencers are people who have large audiences and can review your product, promote it and even have giveaways. If members of an influencer’s audience has an interest in your product, it could lead to more sales for you.
Learn why you should add influencers to your list of ways to promote your product and increase your sales this year.
Choosing the right price for your product can be a challenge. If the price is too low, it can affect your profit margin, and if it is too high, you risk the chance of not having as many sales. But the right price and strategy can make all the difference and keep you from worrying about expensive storage fees.
Our experts will teach you everything you need to know about using the best repricing strategies and winning the Buy Box.
Product Listing Optimization
If you do not create a product listing that makes shoppers want to buy your product over others, you will not get the sales you really deserve. Listing products on Amazon that gets people to buy, even if there are a lot of other sellers selling the same product, takes having the right keywords, understanding what your audience wants and being familiar with Amazon’s algorithms.
From the layout, keyword optimization, copywriting and your description, learn everything you need to know about creating a persuasive and informative Amazon product listing that will turn shoppers into buyers.
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