Course Name: Peter Sandeen – Targeted Marketing Message
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What’s the Dream that Your Business hasn’t Enabled Yet?

What if all your marketing made people want to buy… How quickly would your life change?

How long have you been working on your business? Most people have been trying for months or even several years without reaching the results they wanted when they started their business.

And it’s not about a lack of effort.

You spend a lot of time, money, and energy on marketing. But your results don’t match the effort. You know you should get more customers. You know you and your products could help a lot more people. But they don’t seem to understand it.

How long will you continue before you decide to make things change? You can choose to do that right now. Even if you already make 6 or 7 figures, you can improve your results drastically by changing your marketing message.

When you know what exactly makes people want to buy what you sell, you can quickly change your and your family’s life.

No more guessing and hoping that you’re saying the right things with your marketing.

No more feeling overwhelmed because nothing seems to work.
Marketing doesn’t make anyone buy anything. Only the message you communicate with your marketing can make people want to buy.

Yet, most marketing advice, blogs, programs, books, courses, and even formal education focus on marketing tactics, tools, and strategies—not on how to figure out the exact marketing message that would make people want to buy.

For example, you could probably find a course that teaches how to use Facebook advertising. But unless you already know what ideas make people want to buy from you, it doesn’t matter how well you use Facebook ads since your results rely primarily on the message you communicate—not how well you use a tactic.

No matter what you do or how many hours you put in, as long as your marketing doesn’t communicate a stronger message, your results won’t change significantly. They can’t.

But you can choose to change your business’s future. You can follow practical steps to find the exact marketing message that makes people want to buy from you.

What Makes People Want to Buy

You can easily find lots of general advice around this topic, but it’s not enough to know “what keeps your customers up at night” or “what are their most frustrating problems.”

Sure, those are good questions. But if creating a strong marketing message would be that easy, every business owner would already be a millionaire.

So, what really makes people want to buy?

Simply put, ideas that make them understand and believe that your product or service gives them what they want.

I know that sounds simple. But seriously, what more would it take?

People aren’t all that complicated. Of course, we’re all unique, we all have different desires, we all want different things.

But we still buy things based on a very simple decision making process. If we understand that a product gives us what we want with a reasonable investment, we buy it.

And when you know how to make people understand what your products and services can give them, there’s no reason left for you to not reach the dreams you have.

Your Targeted Marketing Message

The message you communicate with your marketing—the ideas people understand thanks to your marketing—define your results.

If those ideas make people see how valuable your products or services would be for them, they buy. But if your message doesn’t make people understand how you could help them, they have no reason to remember you.

Creating a message that hits the mark has always been the most important part of building a business. Yet, it’s the most overlooked aspect in marketing.

Sure, it’s not as sexy or glamorous as viral marketing or social media. But without the right message—without knowing the ideas you need to communicate—all those great (and fun) marketing tactics fall flat.

But you can now choose to create the targeted marketing message that your potential customers need to hear, so they want to buy. All you need to do is follow practical, straightforward instructions.

As soon as you focus your marketing on the clear message you craft during the Your Targeted Marketing Message program, people will easily see the greatest value in what you sell. And they’ll be happy to buy because the can see how it will help them get what they want.

In each of the five modules, you get clearer about what makes the greatest difference to your future customers, so you can say the right things in your marketing. You get to help more people, more people’s lives will be better for it, and you get the freedom to live whatever way you want.

Module 1: What’s Most Important for Your Customers

Highlights of what you’ll learn and do:

– 3 ways to gain deeper insight to what your customers want most—even if you can’t ask previous customers to help
– What people are happy to pay for—and what they’re happy to pay the most for
– 5 simple ways to choose your target customers if you haven’t made a clear choice yet
– How to convince “influencers” and “decision makers”—something you might need to do even if you don’t sell to companies
– When and how to use multiple target customers to multiply your results

Module 2: What Makes Your Products and Services Irresistibly Desirable

Highlights of what you’ll learn and do:

– 4 ways to find the most desirable benefits of what you sell, so you can highlight what people want most
– How to find all the benefits of what you sell—likely dozens you’ve never thought of before
– How to improve the benefits in 3 fundamentally different ways—without changing what you sell—to make people see the full value of what you can do for them
– How to identify the top benefits your customers want more than everything else combined

Module 3: How You Will Stand Out from the Competition, so People Notice Your Message

Highlights of what you’ll learn and do:

– How to find the things that make you stand out from the competition most clearly, so people will notice your marketing
– What kinds of benefits you shouldn’t talk about in your marketing—even if they’re great benefits
– How your competitors dictate what you should never say in your marketing—this can save you countless marketing dollars
– How your competitors practically help you—even if they’re big, well-established competitors, they’re likely to make your job easier when you know what to do
– Why the most common way to attempt standing out from the competition almost never works
– Why you should almost never call your products or services “the best,” and what you need to do instead to give people a great reason to buy

Module 4: How You Can Make People Believe What You Say

Highlights of what you’ll learn and do:

– The easiest way to make people believe what you say without questions or scrutiny—and all you need to do is reorder your marketing counter intuitively
– The 4 fundamental ways to make people believe your marketing messages
– How you can use stories to make people feel like you understand them, so they can buy confidently
– Perhaps the best and simplest testimonial/case study structure that you can use to get almost-too-good-to-be-true testimonials—and still, they’re more believable than average testimonials
– When and how to reference studies or facts to prove what you’re saying
– The most effective—completely doubt-killing—way to make people believe your products and services are at least as good as you say

Module 5: What Exact Ideas All Your Marketing Should Focus On

Highlights of what you’ll learn and do:

– How many ideas you should focus on to have the maximum impact
– What’s the most important single idea people need to hear to want to buy from you
– What specific aspect of you and your products/services makes people see you as a clearly different (and better) choice than any of your competitors
– Why you often shouldn’t lead with the seemingly most desirable aspect of what you can give people

Bonus Module: How to Get Even Better Results with Smart, Advanced Marketing

Highlights of what you’ll learn and do:

– What you should emphasize when describing what you do to make people instantly interested to learn more
– How to make your product advertisements and sales pages communicate the ideas that have maximum impact
– How to make any specific action (clicking a button, contacting you, etc.) desirable
– How to answer when someone asks, “What do you do?” to get their attention
– How to improve your message even more with systematic advertisement testing (advanced strategy)
– What your tagline/slogan should be to capture people’s attention

Start-to-Finish Example Value Propositions

The process of creating a clear, effective marketing message is the same regardless of what type of business you have. But you get a collection of start-to-finish examples you can use for inspiration and to see how other businesses would do things.

The examples:

– Local service business (B2C) — A sports medical center
– Product manufacturer (B2B) — An industrial sewing machine manufacturer
– E-commerce business (B2C) — An audio recording equipment store
– Corporate service business (B2B) — An employee productivity consultancy
– Information business (B2C) — Exercise program business
– Non-profit organization — Wells to poor countries
– Blog — Art photography blog

Bonus: How to Quickly and Easily Write a Record-Breaking Sales Page for Any Product or Service

I’ve written a lot of copy—even for some very well-known people and companies. And I’ve done even more conversion rate optimization work—also for some very well-known companies and people.

And nothing—seriously, nothing—has ever made as big of a difference to sales results than how strong the message is and how well it’s communicated.

You’ll get a template you can use to sell any type of a product or service. All you need to do is put your value proposition in it, and you have a page that’s far better than most sales pages.

To be clear, it’s not a “fill in the blanks” template. Those, of course, don’t work. Instead, it’s a structure template that forces you to showcase, clearly, the ideas that make the greatest difference to your customers.

Using the template cuts away the need to stare at a blank screen and worry if you’re going to get your message across.

You will learn a process that works for every type of business. As long as you want people to buy something—or do anything else—the process works for you.

The process works for:

– Businesses that sell to consumers (B2C)
– Businesses that sell to companies (B2B)
– Non-profit organizations
– Product businesses
– Service businesses
– Local businesses
– Online businesses
– Any other types of businesses you can imagine
– Blogs that want to grow their audience
– Parents who want to make a teenager do their homework and go to bed early

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