Course Name: Running a Profitable Business: Understanding Financial Ratios
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Financial ratios—such as ROI (return on investment) or ROA (return on assets)— are a valuable tool for measuring a company’s progress against a financial goal, a certain competitor, or the overall industry. In this course, professors Jim and Kay Stice explain the financial ratios found on balance sheets, income statements, and cash-flow statements and provide examples from real-world companies such as Walmart, Nordstrom, and McDonald’s. They help you understand how to use financial ratios to analyze or benchmark your company against other companies.
What are financial statements?
Understanding the DuPont framework
Working with common-size financial statements
Reviewing profitability, efficiency, and leverage ratios
Analyzing potential-pitfall ratio.
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